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With an unstructured copywriter brief, it will be difficult for a writer to find important information or make connections. Therefore, it is important to have a clear division and structure in the document.
Lead Magnets appear in all colors and shapes and are therefore customizable. There are various types of Lead Magnets, from white papers to online podcasts and templates, everything is possible.
Helpful tips on how to find new leads and convert them to customers with social selling on LinkedIn and account-based marketing.
The ranking of a website is influenced by over 1,000 factors. For B2B companies with limited resources, such an SEO effort is almost impossible. We show you with which 4 factors you can master your online presence.
Proven strategies to successfully accompany your lead on the customer journey and convert them into happy customers.
Learn how to make the best use of LinkedIn's Sales Navigator.
How to become an expert at using Facebook Ads to attract quality B2B leads for your business.
Learn why it is important to address the problems of your potential customers and only tell them about yourself and your product at the very end.
For a modern B2B company, a well-functioning online sales department is an important building block for the success of the company. It is not enough to create a website, but you should also know the levers to gain more traffic and leads for your business.
In the digital age, the acquisition of new customers in the B2B segment largely takes place in online media. The corporate blog is a powerful tool for providing potential customers with important information and for successful acquisition.