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In focus
B2B marketing is in flux and changing perhaps more than ever before. Quick adaptations to new conditions are essential to stay ahead of the competition.
Prospecting for B2B involves defining, identifying, reaching out to, and converting potential customers into clients of the company.
In Account Based Marketing (ABM for short) you turn the tables: You first select the companies you want to win as customers and then contact them.
The future of B2B is digital - yet companies continue to squander potential and cling to outdated sales structures. Yet the path to Sales 4.0 is an investment in your own competitiveness in the market.
The marketing organization has always been subject to fast-paced change. What was best practice yesterday is often old news today.
Artificial intelligence (AI) is the attempt to replicate intelligent human behavior with technological capabilities. To do this, it must be able to learn.
Personalized content is king. However, its supremacy is increasingly faltering. Because: Hyper-personalized content is vigorously shaking its throne.
The battle for the best employees on the market has long since ceased to be decided by waiting for random applications.
With OKRs your teams will find a better focus and work more autonomously at the same time. Here you can find out everything you need to know about the trend from overseas and how you can establish OKR in your company.
The success of any B2B company is based on regular exchange and goal-oriented communication. Only in this way can necessary adjustments be made promptly and successes assessed. In order to make meetings more efficient, you need a defined meeting structure