Artificial Intelligence and Its Possible Applications in Sales
It is omnipresent and inspires the nightmare scenarios of many moviegoers - yet the term artificial intelligence often creates the wrong associations. In sales, it is predominantly about software tools that support the CRM system. They automatically recognize patterns in the data records and actively participate in lead generation
In the process, not only data records of the company are searched, but also, for example, social media, which hold valuable information and can legally multiply the contact data many times over. Once the search preferences are set, the AI thus delivers potential business contacts that correlate with the B2B company's offer.