Make your Cold Email Personal and Relevant.
Good lead research and good personas or Ideal Customer Profiles (ICP) are essential to ensure your cold email reaches the right person. You need to know who your target audience is, what they are interested in and what content they need. Based on this, your email must be relevant and personalized - mass newsletter spamming is out (and not even allowed without specific registration).
Therefore, always explain in your email why you are contacting a person. In accordance with data protection regulations, it is usually appropriate if there is a "legitimate interest" for contacting the person. This results, for example, from the fact that your offer helps the addressee to achieve his or her goals. This can look like this:
is your company struggling with [biggest pain point of your contact] right now? This is a tough problem that most businesses in your industry struggle with and it's costing them dearly. [Statistics and source.]
Our [product/service] will help you solve this problem by [advantage or pitch].
Important: The recipient must always have the option to reply to you and unsubscribe. Therefore, update your data.