Building topic worlds
In the past, the ranking of websites on the leading search engine was primarily determined by relevant keywords. If you wanted to occupy a topic area in the field of online marketing, it was important that as many keywords as possible appeared on your website and were scattered in the right combination.
Today, this is no longer sufficient, because Google is able to assign even complex queries of customers to individual terms and topic worlds via artificial intelligence.
Meanwhile, Google no longer evaluates a website stubbornly according to individual well-used keywords.
The new trend for your website is:
With Pillar Pages as an important building block of B2B online marketing, you create theme worlds on your website that are permanently filled with current and exciting content on corresponding sub-pages.