The presence of social networks is also becoming increasingly important in the B2B segment.
It is not very successful for an employee in the marketing team to get on the phone and call off a list of potential customers. In some cases, cold calling also involves legal concerns.
For this reason, it is more convenienct for your online sales team to engage with good digital content on social networks such as:
and build your own community of interested readers there.
The approach you should take is to regularly feature topical and interesting posts from your business that add value to potential customers, on social media.
In doing so, it is a good idea if you provide your articles with lead magnets that prompt the reader to contact your online sales department. This behavior allows you to start a dialogue with prospects and connect with your ideal customers.