Increase Efficiency & Effectiveness in Your Marketing Team
However, even on-site teamwork is far from a guarantee for a functioning marketing organization in the B2B sector. If tasks are not clearly formulated, the necessary structure is also lacking during the work. As a result, the results often fall short of expectations, which automatically also applies to the performance of the other departments.
The Objectives & Key Results approach, OKR for short, can help here. By defining a clear mission statement and measurable goals, every team member has the target in mind. Especially in marketing, this no longer leads to everyone bringing their own definition of success.