Conclusion: Systematically Qualify and thus Generate Customers
Going back to our fishing comparison, you can't fish in the deep end. Clear lead qualification helps you categorize your prospects and deliver the best leads to your sales team. This ensures that you no longer have to miss out on a good customer.
Coupled with a successful and automated data strategy, your marketing department will be constantly updated with new information about your leads. This approach can be used for both new and existing customers. This way, you can quickly judge who is driving your business forward and who is costing you more time than it's worth.