B2B Lead Scoring - Pure Acceleration for the Quality of Leads
It's good if your website is highly frequented and generates many leads. Ideally, the short flying visit of the customer is the beginning of a successful customer journey with the conclusion of a contract. Unfortunately, the reality is often different in online B2B: The sales team complains massively about the quality of leads despite having enough of them. The marketing department, on the other hand, no longer understands the world and puzzles over why the conversion probability is so low despite the abundance of newsletter subscribers and downloads. But what is the reason?
Lead generation is central to any inbound and outbound marketing strategy.