Keep in mind that in social media marketing there is no fixed scheme that can be applied to all cases. If you want to convince your target group in the long term, you should take the time to carefully work out your measures, adjust them again and again and, above all, carry out regular measurements.
Stay on the ball! B2B marketing changes as constantly as the behaviour of other business partners and customers. For this reason, your measures require constant adaptation - social media marketing is therefore an ongoing process that requires constant optimisation in order to achieve long-term success.