3. Behavioural data
Activities of a user on your website can give you clues whether the contact is really interested in your product or not. Relevant information can be collected through forms and the number of page visits.
The category of pages visited on your site is also relevant. For example, a higher score can be assigned to leads who have visited relevant pages such as the price list, delivery terms or shipping costs.
If you notice that a contact does not visit your site for a long time, you can deduct the points again.