As soon as a LinkedIn member clicks on your ad, a form opens in the same window, in which the member's data stored on LinkedIn is already filled in. These are, for example, the name or company name, the employer, the professional position and also the location.
The member then gets directly to the content they are looking for with just a few clicks and does not even have to make the effort to enter everything themselves. In return, you benefit from generating LinkedIn leads with complete and correctly filled data.
Furthermore, there is the option of using dynamic ads, which are great for personal targeting. These are available to you in a wide variety of display formats.
Most often, dynamic ads are used for job ads or followers, but message ads also benefit from this. This is because these types of ads land directly in the message box of the target audience.
However, you will only be successful if you engage with the right target audience from the start. Fortunately, LinkedIn offers you a variety of valuable targeting tools that can be filtered by job position, interests or even industries.