Touchpoints before the Purchase
Before a purchase decision is made, a customer goes through countless touchpoints. In a first step, the customer notices that he has a certain need. Either he notices this on his own or he is made aware of it via online & offline advertising or an exciting article.
To satisfy his need, he turns to sources of information he is familiar with, such as Google, social media channels or the advice of people he knows in the industry. His search is usually focused on his need and not a specific product or brand.
Typical touchpoints for this phase would be:
In the pre-purchase phase, it is therefore particularly important to be present on the channels that are relevant to the target group.