A Category Question: Classification of Online KPIs
First of all, it should be emphasized that generating and evaluating online KPIs definitely requires a certain amount of know-how. Here, well-founded experience plays an essential role in order to be able to classify the analyses of visibility or domain popularity in a target-oriented way.
Especially in areas such as marketing automation, nothing works without the right KPIs. An intelligent classification into different categories makes sense. On the one hand, this allows you to generate overarching key figures, but also KPIs for each individual area.
Areas in which KPIs can be used:
The interesting thing about this is that it gives you the opportunity to examine each individual advertising measure in detail: Did the effort pay off? Is the campaign accepted? Where do you need to make improvements?