Specific KPI examples around your website
Website KPIs are not only interesting for pure e-commerce companies or online magazines - rather, companies in every industry should make sure that their digital business card fulfills its function in every respect.
Here are some KPI examples to measure the quality of web presences and to draw important conclusions for possible optimizations:
Unique Visitors: number of individual website visitors, it provides information about the reach.
Visits: This describes how often an individual user visits the respective website within a specified period of time.
Bounce rate: This key figure shows how many of the visitors to your website leave again without clicking on anything or taking any further action.
Dwell time: Also meaningful: the length of time a user stays on the website - from the first to the last action.
User ratio: It is easy to analyse the ratio of returning and new visitors to a website. It is clear that the more new visitors are recorded, the greater the website reach.
Even these selected KPI examples show that important conclusions can be drawn from the collected and calculated data: If visitors to your website don't stay there for long, there is probably an urgent need for action.
Obviously there is a lack of relevance or the homepage as a whole is not structured in a way that appeals to your potential customers.
Step by step, these KPIs help you to get to know your customers and, above all, their requirements better - and all this without any technical effort or costly market research.