The disadvantages of data silos within an organization are serious:
Low data quality due to insufficient maintenance
Isolatedly managed data quickly becomes outdated
Data recorded in several places in the company leads to misunderstandings and duplicates
For a targeted campaign, it is laborious to search through several data sources
Data silos are inefficient and increase administrative costs
Collaboration between marketing and sales is made more difficult by data silos
Only if existing data silos can be broken down is effective collaboration between marketing and sales possible. Every employee in both areas has access to current data and can prepare perfectly for planned marketing campaigns or customer meetings.
Another advantage is that everyone involved has the same level of knowledge about the target customer in the B2B customer journey and there are no different statements in the dialog with the customer.