Revenue Teams as the Secret of Success
Especially when there are few resources in the company, it is important for the ABM campaign that marketing and sales work together optimally. You can't afford to make many bad passes, especially in this sensitive interaction. Otherwise you run the risk that
the wrong accounts are addressed,
some accounts are processed twice and not stringently
or that the wrong messages are played out at the wrong time
When marketing and sales work together, we talk about revenue teams. In other words, the two areas are so closely intertwined that they practically act as one. The players can trust each other blindly on the pitch. This requires performance agreements that precisely define the responsibilities, tasks and competencies of these revenue teams. SLAs are therefore useful for optimizing team interaction.