The success of Account Based Marketing depends on how you set up your team. Similar to football, where every position has to be filled optimally and only by working together can the set goals be achieved.
Account-based marketing is about targeting my ideal customers - not every potential customer on the market.
Know that ABM is the future for your marketing, but don't know exactly how to get started? Here, we'll take you step-by-step from the basics of creation to the finer points of optimization.
We've identified the 4 most important aspects for you and flown in common best practices from ABM experts in America.
Account Based Marketing is something everyone does these days, but not everyone seems to be successful with it. We've identified six factors that often lead to ABM failure.
For efficient and successful marketing, it is essential to calculate as accurately as possible. Because only if your sales, profits and losses can be measured exactly, you know whether marketing campaigns are profitable from an economic point of view.
Achieving a contract more efficiently is a focus for every company. However, this is often not so easy. To effectively shorten the B2B sales cycle, strategies must be carefully developed.
Personalized marketing aims to understand and optimally serve individual customer needs. To ensure that your B2B communication is not perceived as advertising and is simply ignored, it needs the right content.
Lead generation and lead qualification through data-driven marketing in B2B. A study by Aioma and the Institute of Marketing Management at ZHAW.
Lead, conversion and sales increase with the help of marketing automation using ELPRO as a case study. A bachelor thesis by Cindy Hameed.
With an unstructured copywriter brief, it will be difficult for a writer to find important information or make connections. Therefore, it is important to have a clear division and structure in the document.
The ranking of a website is influenced by over 1,000 factors. For B2B companies with limited resources, such an SEO effort is almost impossible. We show you with which 4 factors you can master your online presence.
For a modern B2B company, a well-functioning online sales department is an important building block for the success of the company. It is not enough to create a website, but you should also know the levers to gain more traffic and leads for your business.
In the digital age, the acquisition of new customers in the B2B segment largely takes place in online media. The corporate blog is a powerful tool for providing potential customers with important information and for successful acquisition.
A modern, user-friendly website and, above all, its discoverability via search engines is playing an increasingly decisive role for B2B companies. After all, customer acquisition is increasingly taking place online.
The environment for acquiring new customers in B2B has changed completely in recent years. Because modern business partners are increasingly present in online media, a well thought-out digital strategy is indispensable for your successful B2B company.
Keywords alone are no longer enough to get you to the top of the search results. However, with a well thought-out topic world and the right content strategy, your B2B company can also catch up.
Qualitative content ensures satisfied users and customers. However, the majority of written B2B articles are never seen by the target group. We show you the way to a successful content marketing strategy.
B2B companies are increasingly focusing on content marketing as part of their business strategy. Through content marketing, you provide your target customers with important information that contributes decisively to the solution of their wishes and needs.
For B2B companies it is often difficult to build an online presence because of the lack of clear instructions. We show you how to develop an online marketing concept that fits your B2B business.
Create content that actually interests your potential customers and creates added value. We show you how to create trust and acquire customers in the long term.
B2B Marketing Strategy
With OKRs your teams will find a better focus and work more autonomously at the same time. Here you can find out everything you need to know about the trend from overseas and how you can establish OKR in your company.
The success of any B2B company is based on regular exchange and goal-oriented communication. Only in this way can necessary adjustments be made promptly and successes assessed. In order to make meetings more efficient, you need a defined meeting structure
Remote work, working from a distance or from home, is clearly on the rise and - thanks to Corona - has long since become part of everyday life. But remote work is not without its pitfalls, because the collaboration must be organized well.
Push and pull marketing is a powerful draw in the modern B2B marketing mix. After all, it combines the best of both worlds: While push measures actively push the buttons of your target group, pull organically attracts their attention.
Without product positioning, nothing works in B2B marketing. That's why a target group analysis and a strategic placement are essential success factors that you have to consider.
Proven strategies to successfully accompany your lead on the customer journey and convert them into happy customers.
Social networks have become an important tool for many B2B companies to increase their reach and attract potential new customers. Sharing valuable content and nurturing customer relationships can be key building blocks on the road to success.
With a social media strategy, you determine right from the start where exactly you will pursue which goals with which means. With the help of relevant data, you can measure success, optimize based on data and be successful in the social networks.
Leads are an important factor for the sales pipeline of your B2B company. If you have a lead system and want to act systematically and controlled with the contacts, a lead scoring model is the best choice.
With the right B2B lead management, you close the gap between the marketing and sales departments. Starting with the identification of potential customers - i.e. leads - via their contact and supply with information up to the interaction.
The customer journey of each of your potential customers is an individual path with different touchpoints. Lead conversion is achieved when the qualified lead converts to a customer.
Personalized email marketing is an elementary component of a well thought-out lead nurturing campaign. Automated email marketing is even easier, more targeted and more efficient.
Learn why it is important to address the problems of your potential customers and only tell them about yourself and your product at the very end.
Companies that have a precise understanding of the customer journey of their prospective buyers and accompany them on this journey in the best possible way can significantly increase their sales.
Digitalization opens up enormous potential: Whereas analog marketing measures were difficult to measure in terms of efficiency, online marketing allows very specific KPIs to be analyzed - and without major investment or long-term commitment.
B2B companies that can handle customer data have a clear market advantage. But for most companies, customer data languishes in isolated data silos. The secret weapon to breaking down data silos is called the Customer Data Platform.
Customer relationship management involves marketing, sales and service and aims to guide each contact through the customer journey as efficiently as possible and to increase customer lifetime value.
The cyclical customer journey includes all touchpoints that customers have with a company during the purchase decision process.
A persona is an aid to the customer journey and helps to get to know one's own target group better. A sound target group analysis is the basis for customer-centric marketing.
Data silos reduce the quality and credibility of your data. So with skewed data, not only does measurability fall by the wayside, but so does the comparability that an investment has brought.
If you want to target your customers, you first have to know them. If the buying behavior of customers is known, conclusions can be drawn not only about the products themselves, but also about their marketing.
Do you have a strategy to attract enough traffic and convert the acquired leads profitably? We show you how to find the most important touchpoints in your customer journey.
Reporting & Data Analytics
Marketing of the Future
The future of B2B is digital - yet companies continue to squander potential and cling to outdated sales structures. Yet the path to Sales 4.0 is an investment in your own competitiveness in the market.
The marketing organization has always been subject to fast-paced change. What was best practice yesterday is often old news today.
Personalized content is king. However, its supremacy is increasingly faltering. Because: Hyper-personalized content is vigorously shaking its throne.
Artificial intelligence (AI) is the attempt to replicate intelligent human behavior with technological capabilities. To do this, it must be able to learn.
The battle for the best employees on the market has long since ceased to be decided by waiting for random applications.
Lead Magnets appear in all colors and shapes and are therefore customizable. There are various types of Lead Magnets, from white papers to online podcasts and templates, everything is possible.
How to become an expert at using Facebook Ads to attract quality B2B leads for your business.
A lead is of central importance for a B2B sales department to ensure operational revenue. For this reason, the structured acquisition of new leads in the B2B environment plays a significant role.
Acquiring new customers through digital channels is becoming increasingly important for B2B businesses. In this context, a lead magnet is a crucial building block within your online strategy to get contact details of promising leads.
Generating leads primarily isn't just about gaining as many contacts as possible. Rather, it's about attracting the right B2B leads. We will inform you about how to gain profitable B2B leads for your business and convert them in a short time.
A lead is a known business contact who has expressed interest in the company and its related products and services. There is a cost to the business for generating leads. These costs are also called cost per lead (CPL).
The behavior of business customers in the B2B sector has increasingly turned to online media in recent years. Leads are also becoming digital and can be successfully acquired with the right strategy.